Affordable, user-friendly and feature-packed Shopify is the most popular online store builder for startups and small businesses who want to get up and running quickly.
It seamlessly connects all of your sales channels, including your branded website, social channels, Amazon, eBay, and in-person sales, within one convenient system. It’s also a leading platform for dropshipping sales and every Shopify user can access its free built-in supplier platform, Oberlo.
Price: From $29 per month.
Payments: Built-in using Shopify Payments or connect your own payment processor.
Shipping: Built-in USPS, UPS, and DHL label printing with discounted rates, or connect ShipStation or other shipping solutions.
In-person sales: Built-in card readers and retail POS with Shopify Payments.
Design options: Shopify provides 10 free store themes, or use paid themes that start at $140.
BigCommerce is a multichannel-focused online store builder that seamlessly integrates with Amazon, eBay, Google Shopping, Facebook, Pinterest, Instagram, and other sales channels. BigCommerce is extremely user-friendly and offers plenty of ready-to-go designs, so you can easily launch a store within a few hours.
BigCommerce surpasses other all-in-one e-commerce platforms in one key area — it integrates with WordPress. This lets growth-minded brands pair WordPress’ virtually unlimited content features with BigCommerce’s powerful multichannel sales tools.
Price: From $29.95 per month.
Payments: Built-in using PayPal powered by Braintree, or connect to Square or your own payment processor.
Shipping: Built-in USPS, FedEx, and DHL label printing with discounted rates, or connect other shipping solutions.
In-person sales: Integrate with Square POS or various third-party POS systems.
Design options: BigCommerce provides 12 free store themes, or use paid themes that start at $170.
Who should use BigCommerce?
Startups and small businesses who want the most complete online multichannel sales platform should consider BigCommerce as one of the best online store builders. Plus, BigCommerce is the ideal solution for sellers who want to pair a content-focused WordPress website with a multichannel sales machine.
3. WooCommerce for WordPress
If you’re looking for one of the best free online store builders, you’ll want to consider WooCommerce.
The free WooCommerce online store builder, however, needs the WordPress platform to run. It’s not a standalone e-commerce store platform like others on our list. However, pairing the powerful WordPress blogging platform with the WooCommerce e-commerce plugin lets you create the online store of your dreams at a very economical price.
Price: Free, but you need WordPress hosting, which starts at $2.95 per month on BlueHost.
Payments: Connect Square, Stripe, PayPal, or other online credit card processors.
Shipping: Built-in USPS label printing with discounted rates, connect third-party shipping solutions for UPS, FedEx, and other carriers.
In-person sales: Connect to various third-party POS systems.
Design options: Choose from thousands of e-commerce WordPress themes, or customize your own.
4. Square Online
Square Online is a website builder with a wealth of e-commerce features and seamless integration with Square. The company developed it after acquiring the e-commerce platform Weebly. If you’re a Square user and want to combine an online store with your POS, it’s the ideal online store builder for you.
Price: Free plan option, paid plans start at $12 per month.
Payments: Square is built-in, or connect other online credit card processors.
Shipping: Built-in shipping integration with Shippo.
In-person sales: Connect to Square POS.
Design options: Choose from multiple customizable themes.
Wix is a simple-to-use online store builder that offers an array of attractive and modern website designs and online sales capabilities. Wix isn’t a multichannel online store builder — but that’s not its goal.
Instead, Wix offers an array of online commerce options beyond its product sales features. You can easily sell services, event tickets, and subscriptions, take online bookings, and even accept orders for pickup using Wix.
Price: From $23 per month.
Payments: Use Wix Payments or Square, PayPal, or other online credit card processors.
Shipping: Label printing isn’t built-in, but is available via Shippo and other third-party services.
In-person sales: Connect to Square POS if using Square payments.
Design options: Choose from hundreds of beautiful, modern Wix online store builder themes
Ecwid is an economical multichannel online store builder that supports sales on a website as well as Amazon, Facebook, Instagram, and more. Along with features that rival Shopify and BigCommerce, Ecwid has another claim to fame.
You can integrate your Ecwid store with websites on Wix, Square Online, WordPress, Joomla, Squarespace, and many other platforms. If your platform’s built-in e-commerce features aren’t doing the trick, Ecwid just might be your answer.
Price: Free for up to 10 items, $15 per month, and up for added items and features.
Payments: Connect Square, Stripe, PayPal, or other online credit card processors.
Shipping: Ecwid directly integrates with shipper accounts and various online shipping solutions like ShippingEasy.
In-person sales: Connect to various POS systems including Square, Vend, and Clover.
Design options: Ecwid stores integrate with most website builder themes for a seamless look and feel, or you can create a simple standalone store.
Squarespace is a user-friendly multipurpose website platform that also offers e-commerce features — in this way, it’s one of the best website builders for online stores.
Like Wix and Square Online, Squarespace supports a variety of sales, including products that ship, subscriptions, services and appointments, and digital files like music or photos. It also offers a tidy donations feature and supports Instagram shoppable posts, which is a nice social selling perk.
Price: From $26 per month.
Payments: Connect Stripe or PayPal.
Shipping: Connect to third-party shipping solutions like Shippo or ShipStation.
In-person sales: No plug-and-play POS integrations.
Design options: Start with a Squarespace e-commerce template and customize it with your logo and imagery.
As one of the original e-commerce solutions, Volusion is one of the best platforms to build an online store — continuing to be an industry leader in terms of multichannel features and store design options.
This time-tested platform delivers everything you need to sell online, plus offers a unique perk called Quick Wins. This program delivers personalized setup assistance and training on key e-commerce tools and tactics. Other platforms provide useful DIY tutorials, but Volusion makes sure you’re prepped for success.
Price: From $29 per month, the Quick Wins service has per-use fees.
Payments: Connect Stripe, PayPal, or Volusion Payments, or add Authorize.net on higher plans.
Shipping: Built-in label printing for USPS, FedEx, and DHL, or integrate Shippo and other shipping solutions via Volusion’s API.
In-person sales: Volusion offers its own built-in retail POS system.
Design options: Volusion offers 14 free online store themes, plus customization services to help you get the look you want.
3dcart is another industry-leading online store builder that was popular long before Shopify and BigCommerce hit the scene. It has a lot to offer startups and small businesses, plus it’s less expensive than other top options.
3dcart delivers an SEO-friendly page structure that ranks well in search, offers over 50 free store themes, and supports hundreds of payment processing options. Its dashboard is also ideal for sellers with large product catalogs.
Price: From $19 per month.
Payments: Connect Square, PayPal, Stripe, or over 100 payment solutions.
Shipping: Built-in label printing for UPS, USPS, FedEx, and Canada Post within your store manager.
In-person sales: Use the 3dcart POS system or integrate with Square POS.
Design options: Choose from over 50 free online store themes including designs for specialty sites and large catalogs.
If you’re looking for one of the best free online store builders, Freewebstore might be the ideal solution. Unlike some e-commerce platforms that offer a free, but limited-feature version, Freewebstore doesn’t hold back.
You can access all built-in sales features for free. The Freewebstore platform appears dated, but it boasts great reviews and many happy users. Clearly, the platform delivers as expected and the price is right.
Price: Free, extended functionality requires paid apps (There are also paid, subscription versions of Freewebstore as well).
Payments: Connect PayPal and 20 other payment gateways.
Shipping: Integrations for UPS and FedEx, or download orders into a third-party shipping system.
In-person sales: No built-in POS.
Design options: Choose from 51 free online store themes.